ere at the Honest Apothecary Academy, questions are encouraged. It is especially encouraging to hear students and prospective students asking really good questions about our profession and where it is headed. One such question recently arrived in my in-box. Here it is: Well that is a good question for...
Psychologists sometimes call it “motivational processing.” It has to do with our tendency to interpret things the way we WANT to see them, rather than the way they really are. In the words of John Lubbock, the 19th century London banker, “what we see depends mainly on what we look...
